Jacki Kellum

Juxtapositions: Read My Mind

Tag: Why Blog?

How Publishing in the 21st Century Has Changed – The Importance of Social Media – Why Blog? – What Is A Business Platform?

People with Messages Have Been Taking the Stage or a Platform for Hundreds of Years

Social Media is the Way that People’s Message Are Made Public in the 21st Century

Social Media is the Way that 21st Century Writers Build a Platform

I am an older gal and until recently, I did not know what people meant when they were saying that all businesses–including writers and artists–need a platform to survive in the 21st Century. I have learned what that means, and I thought  that you might be interested in what I have learned.

Very simply, a social media platform is the stage from which people, businesses, and ideas can be discovered on the Internet. It is a marketing tool.

“Traditional publishers are leaving more and more of the responsibility for marketing books to the aurthors themselves.” – Joel Friedlander

Nina Amir adds that blogging a book is a way for an author to build his platform. In other words, blogging is a way to become recognized as an authority in the book business; and it is a way to become noticed by agents and publishers. [I would add that blogging a book is a way to collect, organize, and begin to collate the material needed for that book, too.]

The Publishing Industry Has Changed in the 21st Century

“You have to become your own public relations representative and promotion and marketing director. You have to start your own publishing company….

“Nowadays, blogs constitute one of the best ways to build the coveted author’s platform. A blog read by thousands of people each month goes a long way toward impressing upon a publisher that you are a good publishing partner with a marketable idea. It also proves that you will be able to sell your independently published book.

“Many publishers now expect aspiring authors to have blogs and to blog often because this tool is so effective for creating successful books.” Nina Amir, How to Blog a Book, pgs. 4-5

Why_is _blogging_necessary_publised_authors

Joel Friedlander outlines reasons that writers should blog in the 21st Century.

“…blogging and book publishing–have changed!…

Where bloggers in earlier days were oftend treated the the illegitimate offspring of ‘real’ media, the attractions of blogging remain strong….

“But blogging continued to morph into new forms, incorporating multimedia, penetrating other social media platforms, and claiming a seat at the table. It’s common to see bloggers sitting on panels on broadcast news, and they are quoted everywhere.

“Blogs, in fact, are now the most trusted source of information for many consumers….

“…book publishing has continued to evolve toward a future of which no one is quite certain….

“…no group of people is better situated than bloggers RIGHT NOW to take advantage of the  historic movement to digital books and the exploding populatoin of self-publising.

“Soon, Internet marketing, an activity most bloggers learn about if they survive the first few years online, started to wake up to book publishing, too. Especially the speed and ease of digital publishing.

“And slowly, bloggers started using the content they had developed to publish real honest-to-goodness books, not just PDFs formatted to look good on screen…. Joel Friedlander | January 2015 | Foreword to How to Blog a Book by Nina Amir

According to the information that I found Here, Facebook is still considered to be the best Social Media resource for building a platform.

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facebook mobile

According to the previous report, 21st Century businesses must also find ways to become available via mobile devices, Blogging, that is accessible only on the computer is not even enough.

The same report also says that video marketing will become more and more important:

“Text-based ©ontent will stick around, but for marketers hoping to survive on any social platform, it’s obvious what format they need to pursue.”

In short, social media has vastly changed the formerly traditional methods for marketing and conducting all business. Writers and other artists must wake up and smell the coffee. They too are businesses and they too must learn to market themselves. Self-publishing has offered writers alternative methods for distribution of their work, but self-publishing alone is not enough. Every person in business, including writers, must adjust to the markets within which they are competing. Learning to use social media effectively is a must for the 21st Century Writer.

©Jacki Kellum July 25, 2017

Traditional

It’s Better to Light A Candle Than Curse the Darkness – A Reason That I Write

“It is better to light a candle than curse the darkness.” – Eleanor Roosevelt

Our world has become a dangerous and confusing place to live. Innocent people–even those who have dedicated their lives to keeping peace and to helping the community–are senselessly murdered, and they are often killed by another person who doesn’t even know them or who doesn’t have a personal quarrel with them. The murderers are simply others who have completely lost empathy or the ability to care.

Empathy is “the power of understanding and imaginatively entering into another person’s feelings. It is an identification with and understanding of another’s situation, feelings, and motives.”

If a mass murderer stopped to think about all of the children that he was leaving fatherless or motherless before he began randomly pulling a trigger, he might reconsider his senseless taking of lives,  but mass murderers seem to have lost the capacity to think empathetically. And mass murderers are not the only people who lack empathy. Lack of empathy is global and it is poisonous. It is at the root of greed and anger, and it enables parents to abandon their children to pursue another romance or whim. Lack of empathy also allows the selfish social climber or the power hungry to run over everyone that they feel is blocking them from reaching their goals. Lack of empathy is destructive on many levels.

I write about the problem with lack of empathy quite often. People from every country in the world have read one of my blogs, which, at the time of this writing, has  been viewed 50, 877 times and by people in every country of the world. Yet, I doubt if my writing has actually changed anyone else’s behavior. Perhaps it has helped other people to begin to think and to begin to look introspectively, and that is good, but In reality, my primary goal in  writing is not that of saving the world. My primary goal in writing is that of saving myself.

Writing is the way that I refresh my own awareness of every aspect of my life, and it is the way that I organize my thoughts. It is also the way that I seek to understand why people do the thoughtless things that they do, but above all else, my writing is the way that I monitor myself and shine a light on my own motives.

Eleanor Roosevelt said that it is better to light a  candle than to curse the darkness, and while I would love to believe that through my blog, I enlighten the world, I realize that I do not. The more important thing, however, is that through my writing, I shine a light on my own darkness, and hopefully, that has become a torch that leads my way.

Think about it: If every person in the world would scrutinize himself and light a candle in his own heart, there would be no darkness at all.

It is better to light a candle than curse the darkness. Eleanor Roosevelt

©Jacki Kellum October 14, 2016

Candle

It’s Time for the Test – Submitting Work for Publication

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 Tomorrow Is October 1 – The Day that I Launch the Free Jacki Kellum Writing Class

It is also the day that I am submitting my first writing for publication.

About the Free Jacki Kellum Writing Class Blog to Memoir:

For several weeks, I have been saying that because I began seriously writing  on October 1, 2015, I decided to celebrate that anniversary by offering a free writing class for anyone who wants to participate.

I’ll run the free writing class through my blog site jackikellum.com Here
& through the site that I specifically created for the class: blogtomemoir.com. Here

Each day,  I’ll post the daily assignment by 8:00 a.m. Eastern Time USA. I believe that early morning is the best time to write and for that reason, your writing assignment will be ready for you first thing each day.

Why Blog to Memoir?

  1. When we write about the actual experiences of our lives, our writing is fresher, more alive, and more authentic. For that reason, excavating your memories is an invaluable exercise–a way to create vivid writing samples for any of your other writing.
  2. It is not necessary for you to actually blog your writing. You may simply check out the daily writing exercises and explore them on your own. Throughout the course, however, I’ll share several ways that blogging daily has improved both my writing and my outlook on life. I heartily recommend writing daily, and for several reasons, I am convinced that blogging is the best way to store your writing. Blogging regularly is also a good way to build your brand and to share your writing with others. Note: You do not have to make your blog public.
  3. Several people have successfully completed books by blogging the parts of their books one by one and then, by assembling the parts of the book at the end. This practice has been labeled Blog to Book. For the past year, I have been blogging my memoir [and several other books] one step at a time. Soon, I plan to assemble my memoir pieces together and to submit my own memoir book for publication. Hence: I Am Blogging to Memoir  Book

For the past year, I have blogged something almost daily. I have written several first drafts, and now, it is time to take my first test. Tomorrow, on October 1, I am submitting a section of my own memoir for publication. As I said before, October 1, 2016, is a very big day. It is the day that I am launching my free writing class through which I’ll share what I have learned about writing. It is also the day that I’ll test myself by daring to submit something for publication.

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Writing is simple for me. I love to talk, and when I write, I simply talk. Submitting my writing for publication is something different. When I submit what I have written to a panel of official judges, I am giving those judges the permission to say that what I have written is not good enough. I am allowing this band of impartial readers to say, “You are not a writer. You are simply playing at writing.” I am giving other people the opportunity to either approve me or to reject me. For me, this is scary business, but I have passed all of the steps leading up to the next one. It is time.

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It is time for me to step out of the pool of pretenders and to begin swimming toward the shore.

Tomorrow, I am submitting my first piece for publication. I am daring to take the test. This time next year, I’ll whistle for everyone else to joing me, “Come on out. The water is fine.”

©Jacki Kellum September 30, 2016

Test

The More We Give, the More We Receive – Why Blog? – Create to Discover New Ideas & New Creations

Yesterday, in my writing class, we talked about hoarding. I am not sure how the conversation began, but it quickly evolved into a discussion of the clutter that has amassed in all of our homes. Everyone agrees that the stuff that we hoard eventually strangles us and that we need to learn to let go. Many years ago, I read a short parable about the Dead Sea and about the damaging results of its refusal to give.

Two-Seas

The Parable of the Two Seas

“There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters. Along its shores the children play…..

The River Jordan makes this sea with sparkling water from the hills. So it laughs in the sunshine. And men build their houses near to it, and birds their nests; and every kind of life is happier because it is there.

The River Jordan flows on south into another sea. Here is no splash of fish, no fluttering leaf, no song of birds, no children’s laughter. Travelers choose another route, unless on urgent business. The air hangs heavy above its water, and neither man nor beast nor fowl will drink.

What makes this mighty difference in these neighbor seas? Not the river Jordan. It empties the same good water into both. Not the soil in which they lie not the country about.

This is the difference. The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure.

The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps.

The Sea of Galilee gives and lives. This other sea gives nothing. It is named The Dead.

There are two kinds of people in the world. There are two seas in Palestine.” – Anonymous

The Bible talks about Giving:

“The generous will themselves be blessed, for they share their food with the poor.” Proverbs 22:9

Initially, when I read the above scripture, I assumed that it was simply telling us to give of our money and of our groceries to actually provide those groceries for those around us. But I believe that the hunger and  the feeding in the Bible were about more than something that goes into our mouths. I believe that the Bible also talks about the pervasive hunger of the human spirit and of the needs of the soul.

William Blake was an English poet during the Romantic age of literature. He was a Christian, but he wrote about an emotional hunger that was broader than that described by most traditional Christians. In Blake’s early poems, The Songs of Innocence and the Songs of Experience, he contrasted the child’s spirit with that of the adult, saying that the adult had become hardened and insensitive and that the adult was no longer spiritual. I find it interesting that the Bible also speaks about the child.

“And he said: ‘Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.’ ‘ Matthew 18:3

In Blake’s early poems, he was talking about more than childhood. Blake was talking about an emotional youth or spirituality.[I believe that the Bible is also talking about more than childhood]. Ultimately, William Blake described a Heaven and a Hell for people who either connect with their emotional spirituality or innocent imaginations or who choose not to connect with it. Blake said that the Imagination was the path to his Heaven, and he also wrote about a Christ-like figure Los, who was the embodiment of the Imagination. In Blake’s writing, the Imagination [Los] leads one to Heaven.

One may or may not accept that Blake’s teachings were Christian.

But Christianity is not the only religion that raises the issue of the needs of the hunger of the spirit or of the soul.

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I am homesick for a place I am not sure even exists . . . .

Many of us identify with the statement: I am homesick for a place I am not sure even exists.  If we substituted the words
“hungry” and “food,” we would probably also acknowledge that we are starving, too.

I am hungry for a food I am not sure even exists.

The Tao draws ideas from Buddhism, and the first of the four noble truths of Buddhism is that mankind lives in a state of yearning. The Buddhists believe that by aligning oneself with the Four Noble Truths, that yearning will cease, or at least, it will be lessened.

“Tao or Dao (/taʊ/, /daʊ/; Chinese: 道; pinyin: About this sound Dào (help·info)) is a Chinese word signifying ‘way’, ‘path’, ‘route’, or sometimes more loosely, ‘doctrine’ or ‘principle’. Within the context of traditional Chinese philosophy and religion, the Tao is the intuitive knowing of “life” that cannot be grasped full-heartedly as just a concept but is known nonetheless through actual living experience of one’s everyday being.” Wikipedia Here

[The Tao Te Ching–or the Dao–can be found in its entirety by Googling the words: Tao Te Ching. It is a beautiful writing.]

The Hindu religion talks about the soul. “Atman means ‘eternal self’. The atman refers to the real self beyond ego or false self. It is often referred to as ‘spirit’ or ‘soul’ and indicates our true self or essence which underlies our existence.” From BBC Religions Here

I realize that I am over-simplifying all of these religious beliefs and schools of thought, but my main objective is to say that the Christians are not the only people who have identified a hunger and a need to be filled. I grew up as a Christian, and because I am slightly more comfortable talking about the Christain perspective, I return to the need to give, as it is discussed in the Bible. In an odd sort of way, I believe that humanity’s hunger has to do with the difficulty he has with giving:

“Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” Luke 6:38

Again, I admit that this may be an over-simplification, but I believe that as we create, we give. Think about it: When we post to our blogs, we “share.” Creating is a way that we empty ourselves, and as we empty of ourselves, we allow space for another creation to begin.

The act of creating works like a bellows.

 

bellows-define

What Is A Bellows?

A bellows is a device that can be used to fan the flames and to build a larger fire. When the arms of a bellows are pulled apart, air is drawn into a bag. When the arms are squeezed shut, the air is rushed out, and the oxygen fans the flames. This increases the size of the fire.  Once the air has been emptied from the bag, the arms are pulled apart again, and fresh air is drawn back into the bag. When the arms are shut again, another blast of oxygen is expelled, and the flames leap higher. A bellows is sometimes called a blast bag.

Writing Is Like Using A Bellows

When we initially begin to write, our thoughts may be nothing more than a tiny flicker. Our thoughts need oxygen. We must fan our reflections to help them grow. We begin by pushing out the stale air which has been sitting inside our bags or our minds. When the whiff that was initially inside the bagblows out, the flame may flash for a second or two, but it needs more than a draft of stale, oxygenless air. Once the bag is empty, however, we can pull apart the bellows, and fresh ideas, renewed memories, and other invigorating thoughts will fill the bags of our minds. When we push that new bag of fresh air across the flickering light, the flames will begin to leap into the air. But in order to fill our bags with that vital and fresh oxygen, we must expel the insipid air that has been trapped inside.

Relate Using A Bellows and Creating to Emptying in the Teachings of Zen

The Full Teacup is a Zen story that illustrates the need for emptying. A man who was believed to be powerful and wise came to the Zen master to learn something new. Apparently, the student began by reciting to the master some of the things that he already knew. Apparently, he was trying to impress the master with the depth of his knowledge. After the Zen master listened for a moment, he said, “Let’ begin our session with a cup of tea.”

The master filled the student’s cup with tea, but he did not stop pouring. Tea flowed from the cup and ran across the floor. The student said, “Stop, the cup is full.”

The Zen master responded, “Exactly. Your mind is like the full cup of tea. I cannot teach you anything until you empty your mind and open yourself to something new.”

Tao Te Ching – Lao Tzu – chapter 11

Thirty spokes share the wheel’s hub;
It is the center hole that makes it useful.
Shape clay into a vessel;
It is the space within that makes it useful.
Cut doors and windows for a room;
It is the holes which make it useful.
Therefore profit comes from what is there;
Usefulness from what is not there.

When we sit down to write, we often feel that we have nothing new to say. That is because our minds are filled with stale, lifeless thoughts. Before we can begin to discover what we want to write, we must expel what is inside ourselves and we must create an empty space within our consciousnesses.

Please return to the idea of the Dead Sea, the body of water that does not empty of itself.

The Dead Sea – “Here is no splash of fish, no fluttering leaf, no song of birds, no children’s laughter. Travelers choose another route, unless on urgent business. The air hangs heavy above its water, and neither man nor beast nor fowl will drink.”

“What makes this mighty difference in these neighbor seas? Not the river Jordan. It empties the same good water into both. Not the soil in which they lie not the country about.

“This is the difference. The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure.

“The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps.

“The Sea of Galilee gives and lives. This other sea gives nothing. It is named The Dead.

:There are two kinds of people in the world. There are two seas in Palestine.” – Anonymous

Allow me to add to this parable. There are also two kinds of thinkers. One type of thinker explores his thoughts and shares. In doing so, he is continuously emptying his thoughts through writing, through painting, or through producing music. Fresh ideas will continually flow inside the generous thinker’s mind, and the new ideas will replace what had previously been there. The other type of thinker will not empty of himself–he will not give. The thinker who hoards will not allow what is inside his head to flow outward. Therefore, his brain  becomes parched and dried. The grass is no longer green in this thinker’s mind, and the children no longer come to play. Nothing will change until the thinker allows what is inside himself to flow out.

We Must Create to be More Creative:

When we don’t give–when we don’t create–
We allow our inner selves to stagnate;
And stagnation leads to withering,
Which ultimately results in a type of death.
When we don’t create, we become like the Dead Sea. 

I often write about my reasons for blogging. For me, there is no money in blogging. I don’t blog to increase my wealth, but I do blog for other selfish reasons. I blog to empty my mind and to be re-invigorated through that emptying. I blog to control the chaos that results from the stagnation of too much information, and I blog to be blessed with something new to say. I would not say that I am a generous person. A generous person gives for no reason at all, and I do have a reason for giving through my creativity. I create to be more creative.

©Jacki Kellum September 23, 2016

Generous

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