Being Successful with Any Kind of Online Business Requires More Than Magical Thinking!
Maybe you’ll still be successful online–even without marketing & SEO–but don’t count on that!
- You Need a Real Marketing Plan.
- You Need to Increase Your SEO.
- You Need to Be Found Online.
Let’s talk about some practical approaches to building an online presence.
Many would say that creating a website would be one of the first steps toward building an online presence, but my blog sites have been better tools for me. I venture to say that this would be true for most writers or for people who are verbal. I am also a painter, and I have tried simple online galleries, but I have another need to talk about ideas and my feelings and my projects. The more important thing, as far as marketing goes, is that other people seem to want to listen.
For a couple of years, I had several free WordPress blogs, but I feel that I have outgrown the free blog option, but for a long time, my free WordPress blogs worked great for me
Now, GoDaddy is hosting some full WordPress.org sites for me, and they have a .com address. In my opinion, this approach offers me the best of two worlds–I have both websites and blogs. This site is one of the sites that GoDaddy is hosting.
Regardless of how you do this, however, an online home–a place where people can find you–is essential to marketing online–even if you are only marketing yourself.
If you are trying to increase your SEO or your Search Engine Optimization, or if you simply want to be found on the Internet, you must become serious about marketing yourself. Millions–probably Billions–want that same thing. The people who win the race will be the people who learn how to effectively sell themselves online.
Now, this may sound confusing, but I believe that maintaining an active blog is still very important for marketing yourself. That’s right–even if you have a regular website, I still believe that blogging regularly–even a couple of times per day–is essential for being found online.
How Blogging Helps Increase Your SEO
I began blogging 2.5 years ago. At that time, my intention was to create an online gallery for peddling my paintings, and somewhere I had read that I needed to attract attention to my site. I researched various types of blogs, and I elected to launch a WordPress blog.
At that time, I knew that many people would be interested in free tutorials for Photoshop and for Adobe Illustrator, and to draw people to my site, I initially created many tutorials for the Adobe products. From the earliest date, however, I also began to blog about something else that I felt I knew a little bit about. For my first graduate degree in English, I wrote about William Blake, and at some time past, I did feel passionate about the Romantic ideals and about how the experienced and emotionally bankrupt adult of the world had stripped life of its emotion, energy, intuitiveness, and imagination.
It had been a long time since I had written that thesis, but I began to write posts about the loss of imagination and the Waste Land that resulted from the loss of feeling. Unlike the Adobe tutorials, these posts required that I actually write, and that was something that I had not done for quite some time. I was stunned by the number of readers that I attracted through those earliest posts.
I attribute the fact that anyone read those earliest posts to Google. Somewhere, I had read that I needed to tag my posts and that by tagging, I would draw viewers. Like a child in elementary school, I did as I was told, and it worked. Strangers began to find my blog site. But I began to realize that my cart and my horse were totally confused. Although I did use the Adobe products myself and although at one time, I had studied William Blake, that was not what I was trying to sell 2.5 years ago. For a while, I simply quit blogging, but the Adobe tutorials continued to draw viewers.
In October of 2015, I decided to return to my writing, and I plunged into writing, as a form of expression. It was as though a cork had been released. If you look at the following graph, you can see that in October of 2015, I posted wrote many articles and because I had learned how to tag my posts and because Google had already found me, people read my creative writing, too.
I continued to write in November, but shortly after that, I became ill and did not write much again until May. In July, I decided to move forward with a project that I had begun before I became ill, and that project was the Mine Your Memories Writing Event.
At some time during the fall of 2015 or during early winter of 2016, I began responding to the WordPress Daily Prompt, and because of that effort, my writing improved, I attracted a relatively large number of readers, and I also attracted several followers. And again, some of my success was because of Google–and some of it was because of the WordPress Groupies. Any way that you look at it, blogging has been an invaluable asset for me in increasing my SEO–even for elevating my page rank.
Sharing Images Online Is A Way to Market Yourself
As I said before, blogging is a great tool for drawing attention to yourself. Because your blog is a great place to share images online, your blog becomes an even greater resource for building an online presence. Today, I began blogging on a new combination blog and website that is also hosted via GoDaddy. That site will be very helpful for people who are serious about being found online. Today, I posted the following articles about how to find and use images and how those images will hep increase your Search Engine Optimization:
How to Find & Save Google Images Here
Dangerous Myths Regarding Google Images – How to Be Sure That Your Images Are Free to Use Here
Pixabay Is An Outstanding Resource for Finding Free & Copyright-Free Images Here
The Creative Commons Is the Best Kept Secret Secret for Finding Free & Copyright-Free Images, Music, Clip Art, & Videos Here
The Uncle Sam Poster “I Want You” is Proof of the Power of Images Here
For now, this is all that I’ll say about the importance of marketing yourself online, but allow me to repeat my original position by saying that marketing yourself is essential for people who are struggling to have their books, or the art, or the writing, or their videos, or the music found online. Maybe you can succeed in the 21st-Century without increasing your SEO, but I honestly doubt that you will. The economy is not good, and more and more people are launching Internet businesses. The competition is overwhelming. Increasing your Search Engine Optimization is vital for people who hope to rise to the top.
©Jacki Kellum August 10, 2016